Streamline booking engine conversions by displaying all spaces first
We've just tested conversion on the mews booking engine vs siteminder and mews is significantly lower and what appears to be the key fix is to allow the site visitors to see all bookable spaces/rooms/packages available on step 1 in combination with date selector so they can refine down to preferred room and dates. I've seen multiple other requests which suggest the same issue
Josh Hunt
shared this idea
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Helene Larochelle
commented
Each of our rooms is unique so we've found that our guest often want to book based on a specific room being available rather than just starting with a date.
So allowing this journey as an options would be very valuable to us.
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Max Seidel
commented
Very interesting! Finally someone who looks into the conversion of the booking engine. This is totally underrated and should be Nr. 1 priority for all further changes. What does it help to have a feature if conversion goes down. It's very important to be transparent on the conversion performance of the mews ibe!
I have tried to find more information on this, but so far haven't been successful. I'd be happy if someone shares his insights as we are about to change to the Mews IBE soon (or another IBE). -
Michael Tscherne
commented
Critical to improve conversion and reduce journey