To improve the member recruitment process in Mews, specifically regarding rejected Loyalty program registrations, I propose implementing more detailed error feedback then a member has been denied Strawberry- membership.

The current system only indicates that the guest could not be registered for the Loyalty program, and not why it has been denied. But by including specific reasons for rejection, such as "Wrong format on phone number," "Guest is already a member," or "Missing address information," users would gain a clearer understanding of the issue. In this way, it will be easier to fulfil the registration when the user knows why the registration of a new Strawberry member has been denied.

It would also be more efficient if Mews, somehow, could notify if that type of error/denial has been made, so the user do not have to go back to the guest profile and double check if the registration has gone through.

This will lead to efficiency in daily work, and complete all the potential registrations 100%.