Booking Engine: Reduce Cart Abandonment by Shortening the Booking Journey
Current Flow >> Guests go through multiple steps:
""Dates → Room Selection → Rates + Upsell → Summary → Details → Payment Confirmation""
*Extra Pages create more opportunities for guests to drop off.
*For example, the Summary page seems to act as an extra confirmation step before entering guest details and payment.
*Fewer clicks and transitions mean less friction and fewer chances for abandonment.
*Combining certain pages/elements might also have a better customer experience.
2
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Chuck Formoso
shared this idea