We currently see that we are missing a significant opportunity to communicate with and obtain complete guest profiles for guests who book through traditional travel agencies. For these bookings, email addresses are often not provided — at best, we receive a phone number. This applies to approximately 70% of all our bookings.

To bridge this gap, we would like to propose a product improvement:
An automated SMS flow where guests without an email address receive an invitation to register in the guest portal, where they can then complete their contact details, including email.

This feature would:

Enable the collection of more complete and accurate guest data.

Create new communication opportunities during and after the stay.

Improve the guest experience by allowing more guests to access digital information and offers.

Strengthen loyalty efforts and marketing activities by increasing the number of guests reachable via email.

We consider this an important development opportunity to enhance both data quality and guest engagement throughout the entire customer journey.