Adjustable mailing templates
Right now there are no adjustable mailing templates in mews only adjustable mailing "contents" which is incredibly weak and a bad hit for corporate design and even the customer journey (reduced trust because its in a completely different design than anything else). For a pms that is centered around the customer this should really be different!
I think it would be useful to add an global option for template and probably even for each individual mailing. So you could adjust this for single mailings if you want (which is asked for in different ideas).
You could use a single settings field in which you could copy a whole html template (for example from our newsletter provider) and only add an placeholder/variable where the content (defined in the singular mailings) is added. If you dont use this field in a singular mailing the global setting is used, if nothing is set there the standard mews template is used (works in a cascade).
If a mailing is defined mews shouldnt add anything else around that. Styles that are needed for individual mailing contents should be added probably there.
jones.eth
shared this idea
-
Jacob Hartvig Nielsen
commented
The option for editing or customizing email templates today is not very good. The problem is that you either have to use the default template 100%, or you have to create the template from scratch in HTML/CSS. There is no middle ground if you just want to make small changes to the text in MEWS' default templates.
If you choose to build the email templates from scratch, you end up with a lot of HTML and CSS from MEWS that you can't avoid. For example, the logo appears at the top of the email along with some text at the bottom, and when you look at the code, there is quite a bit of other HTML and CSS that conflicts with what you insert yourself. The CSS for buttons that you add, for instance, is not the same as the one used in MEWS' default template. For example, the {ManageReservation} button looks fine in Outlook 2016 in the default template – but if you use the button in a customized template, the button appears incorrectly in Outlook 2016.
If MEWS could integrate better editing with, for instance, drag-and-drop elements (like beefree.io), it would be much better. Alternatively, they could try to address some of the other issues mentioned above.
-
jones.eth
commented
Thanks. Do you even handle the payment status mails or verification with that? We have an integration that can handle some of the mails that mews sends but not all.
-
Maurits Bots
commented
@jones.eth You will need to seek an integration that will allow you to make all mailings from there. We use deployteq as email automation, but there are several integrations out there
-
jones.eth
commented
Is there an viable alternative to replace the mews mailings?
-
Maurits Bots
commented
having not even the option to segment confirmation mailings based on 'business' or 'leisure'.. i dont expect much (enterprise) customers wanting to continue using the mews email option