Marketing Opt in per default in the US, UK and other eligible countries
On the American market the opt in works opposite than in Europe. The guest needs to opt out in case they do not want to receive marketing. Therefore we would like to have the option in the guest profile: send marketing emails set per default for all profiles created in the US properties. The guest then needs to unsubscribe or Opt out if they dont want to receive marketing emails.
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Darren Evans commented
This is critical for us.. especially now that the law has changed somewhat with GDPR for hospitality...
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pierre.bazin commented
On the UK market the opt in can work opposite than in Europe.
The guest needs to opt out in case they do not want to receive marketing. Therefore we would like to have the option in the guest profile: send marketing emails set per default for all profiles created in the UK properties. The guest then needs to unsubscribe or Opt out if they dont want to receive marketing emails.