Tracking via Facebook API Conversion or TikTok API Conversion on Mews
Since Apple's ISO 14 update and mainly since September 2021, advertising campaigns using a simple pixel (Facebook Ads or TikTok) are less efficient. They are less efficient because we lose a lot of purchases made thanks to Facebook Ads.
The API Conversion solution allows to counter this problem. Facebook offers the installation of API Conversion with several partners such as WooCommerce or Shopify.
The number of players in the field of advertising on social networks is increasing. Many hotels use Facebook Ads for prospecting or retargetting campaigns. That's why it is very important to have the right tools to sell in the best way.
It would be optimal to have a Conversion API solution for social networks and Mews. The possibilities of installation are determined (via Google Tag Manager, via Wordpress, manually, etc..). The problems related to conversion and purchase tracking will be increasing in the near future and it is essential to find a suitable solution because currently, we estimate that 20-30% of conversions are lost.
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