Datalayer with user data for 'Enhanced Conversion' on Google and Meta
Upon a completed booking, it would be helpful if MEWS creates a datalayer with the personal data from the booking (name, email, phone number, and country) that can subsequently be sent to Google and Meta as part of 'Enhanced Conversion' to better optimize advertising.
More info here: https://support.google.com/google-ads/answer/9888656
4
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Jacob Hartvig Nielsen
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