DRIVE SALES: Google Ads Conversion Tracking
On Google's paid networks: Search, Display and YouTube and I want to track conversions (e.g., which ads convert into confirmed bookings).
A better approach to tags is allowing placement of Google Ads' conversion tracking code directly into Mews: 1) Booking confirmation page, and 2) Newsletter sign-up confirmation page.
Beyond sales, tracking conversions for newsletter sign up is necessary too. For example, I can predict how much it will cost me to generate X amount of newsletter sign-ups with enough historical data. If my historical average is $3 per newsletter sign-up over 12 months, I know it will cost me about $1,000 to increase my newsletter database by 333 subscribers. The same metrics can be applied to sales. If my average cost per conversion to generate a booking from a specific campaign geo-targeted to my primary visitor market is X amount, I can budget how much it will cost me to generate X gross sales revenue.
In reviewing my shortlist of PMS systems, I noticed Cloud Beds offers this. Here's an example:
Hello from the Mews product team,
Thank you for your suggestion, Google Ads conversion tracking can be enabled through Google Tag Manager.
You can install conversion tracking tag by following this guide: https://support.google.com/google-ads/answer/6095821?hl=en
(“Option 2: Use Google Tag Manager” section)
Read how to enable Google Tag manager for your Mews booking engine: https://mews-systems.gitbook.io/distributor-guide/distributor-widget/integrations
I hope that helps.
Have a great day,