Customized marketing opt-in description:
The standard formulation in MEWS as to whether a guest would like to receive marketing information in the future is a deterrent. We do marketing as a company, but communicating it in this way is incredibly unfavourable from a marketing point of view. I'm sure your marketing team would agree with me. With the flood of newsletters these days, no guest wants to receive irrelevant advertising. It would be good for the registration rate if you could describe it intelligently from a sales point of view.
I imagine it like this:
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Customized marketing opt-in description:
The standard formulation in MEWS as to whether a guest would like to receive marketing information in the future is a deterrent. We do marketing as a company, but communicating it in this way is incredibly unfavourable from a marketing point of view. I'm sure your marketing team would agree with me. With the flood of newsletters these days, no guest wants to receive irrelevant advertising. It would be good for the registration rate if you could describe it intelligently from a sales point of view.
I imagine it like this:
Sign up for our newsletter now and benefit from the latest offers and news.