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    Matthias Vandekerckhove commented  · 

    Expanding Product Rules conditions to include **guest‑level characteristics—especially Guest Age—** would significantly elevate both automation precision and the personalized experience Mews can help properties deliver. Allowing rules to evaluate attributes such as age ranges, guest segment, profile tags, membership tier, stay history, and behavioral indicators would enable properties to craft more context‑aware operational logic and tailored interactions.

    By incorporating **Guest Age** as a conditional element, properties could design truly personalized journeys:

    * Automatically surfacing age‑relevant upsells or packages (e.g., family amenities, youth activities, senior‑friendly services)
    * Adapting communication tone, timing, or channel based on demographic insights
    * Triggering operational workflows aligned with age‑specific needs, preferences, or compliance requirements